How Glossier Contours Their 2023 Social Strategy Around TikTok, Community & More

Team SOHO
Team SOHO

Glossier knows a thing or two about social mediaenough to have amassed 2.6 million followers on Instagram and over 345k followers on TikTok. What once began as Into The Gloss, a beauty blog devoted to uncovering beloved products, has transformed into a beauty brand established in 2014 that quickly developed a cult following on social. 

Social media is constantly giving itself a makeover and has changed dramatically over the last few years. This Instagram-born brand has had to evolve its social media strategy along with it.

Join Glossier’s Jamie Dinar, Senior Manager of Social Media & Digital Content, as she reflects on the past year and unveils how the brand will continue to evolve its approach in 2023 and beyond. You’ll hear about:

  • How to adjust your social strategy to remain relevant
  • Why community-building is the foundation of Glossier’s brand & how to do it well
  • Top tips for TikTok & social ecommerce

 


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