How to Create a Social Media Wall for Events [5 Simple Steps]

Team SOHO
Team SOHO

By setting up a social media wall for events, you can greatly enhance your brand’s or company’s live happenings by boosting their interactivity and social reach.

Most event organizers incorporate these social wall installations so they can combine the benefits of digital signage, such as showcasing real-time user-generated content and event directions and instructions, with the physical aspects of live events.

That way, they create a complete and enjoyable experience for everyone. Below, we show you how to do the same by using a social media aggregator like EmbedSocial.

Social media walls are large screens (or a combination of more than one screen) that aggregate and display social media posts from various platforms like Instagram, Facebook, Twitter, TikTok, and more. These walls curate their user-generated content (UGC) feed based on various hashtags, mentions, or even keywords and phrases.

There are a few other names to describe a social media wall, like ‘social media hub, which also refers to a tool that aggregates and displays real-time social media content, and digital signage board, which refers to the type of technology used to present information.

By using this type of digital signage walls, brands and companies can showcase a live feed of everything happening at the moment related to the event. That way, they successfully create a vibrant and engaging atmosphere for every participant.

When organizing an event, social wall digital signage is very effective at enhancing the overall enjoyment of the event and informing participants of everything they need to know. Plus, it comes with a few additional benefits, including these:

  • Enhancing attendee engagement—encourages attendees to participate by posting their content, which can be displayed in real-time on the big screens;
  • Increasing social media reach and visibility—by promoting event-specific hashtags, your event can trend online and reach an audience outside the event;
  • Creating a sense of community—social media walls help attendees to collaborate together on social media and see the results on a single big screen;
  • Maintaining a dynamic event—since social media content is displayed in real-time, the event becomes a dynamic and up-to-date experience for everyone;
  • Collecting and showcasing UGC—with social media walls, event organizers can collect authentic UGC for their marketing goals and showcase it at a later date;
  • Encouraging networking—social media walls facilitate connections by highlighting attendees’ posts, making it easier for them to collaborate together.

As you can see, a social media wall not only boosts engagement and visibility but also fosters a sense of community and showcases genuine UGC in real-time.

How to set up a social wall in 5 simple steps?

Creating this dynamic and interactive social media wall for your event is not difficult at all, as the process involves only a few straightforward steps. Once you are done, you’ll ensure that your audience experiences your event fully both physically and virtually.

Here’s a step-by-step guide to creating a social media wall for your next event by using a social media aggregator like EmbedSocial, one of the best user-generated content platforms to collect, moderate, and display content from any social media channel option:

  1. Get the right screens for your social media wall
  2. Sign up for a social media aggregator
  3. Create a social media wall widget and get embeddable code
  4. Paste the widget codes on your online platforms
  5. Showcase your content widgets on your event screens
How to create social media walls for events

1. Get the right screens for your social media wall

You only need a smart TV with online capabilities to set up a social media wall.

Note that shart TVs are ideal for this purpose since they can directly access the content you want to showcase on your social media wall.

Remember: if you are using a standard TV, you will also need an additional device, such as a computer or smartphone, to connect and stream the content to the TV.

Once you have acquired and installed all the screens for your event, you need to set up your social media wall software to display live social media feeds.

2. Sign up for a social media aggregator

Choosing the right software is crucial for effectively displaying your social media wall at events since several platforms are available with different features. That said, if you choose a comprehensive social media aggregator software, you will get everything you need.

For instance, you won’t go wrong choosing EmbedSocial!

This complete UGC platform and social media aggregator will get all the content you want and need from social media, help you moderate it, and then embed it anywhere.

As an example, you can display content from Instagram, TikTok, Twitter, YouTube, Vimeo, and more. Plus, it supports showcasing reviews, testimonials, RSS feeds, and custom feeds, providing a versatile solution for your social media wall needs.

Select Instagram as a source to embed Instagram feed

3. Create social media wall widget and get embeddable code

After signing up for EmbedSocial, you can start customizing and setting up your social media wall to ensure it aligns with your event’s branding and engagement goals.

Connect the social media sources from which you want to aggregate your content (as shown above). You can either create a free social wall with certain limitations or choose the PRO customizable version.

Next, choose the website widget template that best suits your needs from EmbedSocial’s extensive widget library. You can customize the layout of the widget to align with your event’s branding. Finally, you only have to copy the embeddable code provided.

Copy the embeddable code for the Instagram shoppable widget

EmbedSocial offers various widgets to display a wide range of content, including Instagram stories, Google reviews, TikTok and Instagram photo sliders, and even contact forms. This flexibility allows you to create a rich and engaging social media wall tailored to your event.

4. Paste the widget codes on your online platforms

The next step involves embedding the social media posts into your event website.

You must open your website editor and paste the code into a custom HTML block. Most modern website builders provide this straightforward functionality.

For instance, in WordPress, you can achieve this by opening the post or page editor, clicking the ‘+’ icon to add a new block, searching for ‘Custom HTML,’ and then adding the block. Finally, paste the widget code you copied in the previous step into the custom block.

Steps to embed HTML in WordPress

By embedding the widget code, your social media wall will be displayed on your website, allowing visitors to see the real-time social media content from your event.

5. Showcase your content widgets on your event screens

Now that your social media wall widget is embedded on your website, you can easily display this content on your event’s TV screens.

You can access the content directly through your smart TV’s browser by navigating to the website where the widget is embedded. If this method doesn’t work, you can use your TV as a monitor for your computer or phone and open the content there.

For example, one EmbedSocial client uses this method to showcase the following Instagram wall widget, which enhances their screens with a dynamic social feed:

Digital signage screens

This approach ensures that the information displayed, from upcoming events to the latest social media posts, is always current and engaging for your attendees.

Additionally, real-time moderation is essential to ensure that all displayed content is appropriate and relevant. Thankfully, EmbedSocial includes moderation tools and filters.

You can maximize the effectiveness of your social media wall and ensure a seamless experience for your attendees by following a few best practices and tips:

  • Promote your hashtag—еnsure your hashtag is visible everywhere: on tickets, promotional materials, and screens during the event;
  • Moderate the social media content—before you embed social media posts on a website, you need to filter out inappropriate content and keep the wall professional;
  • Use the wall for activities—mention the social media wall in presentations, use it for live Q&As, and integrate it into other interactive segments of the event;
  • Encourage diverse content—motivate attendees to share various types of content, such as photos, videos, and comments, to make it engaging and dynamic​;
  • Provide incentives—offer incentives like giveaways or contests to encourage attendees to participate and share content on the social media wall​;
  • Ensure accessibility—ensure the displayed content is accessible to everyone by using large fonts, high-contrast colors, and clear visuals​​;
  • Update the content—keep the social media wall updated with fresh content to maintain interest and engagement throughout the event​​;
  • Highlight key moments—use the social media wall to showcase highlights of the event, such as keynote speeches, performances, and special announcements​;
  • Analyze your engagement—after the event, analyze the engagement metrics from your social media wall to understand what needs improving for future events​.

By following these tips and tricks, you can create a memorable social media wall that is a dynamic, engaging, and successful feature for your event.

Key takeaways

At the end of the day, when organizing any modern event, you should consider engaging your audience with a social media wall as it comes with various benefits, from creating a sense of community to collecting and showcasing valuable UGC from your visitors.

Plus, setting up such a dynamic and engaging wall from posts from all your social media platforms is very easy. You only need to connect multiple social media channels via a UGC aggregator like EmbedSocial and then pull and display all your social media posts.

However, in addition to your social media feed, you can also boost audience engagement during live and virtual events by allowing them to create their own content, which you can later reuse in your social media marketing campaigns.




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