The 10 Most Popular Influencer Platforms
From finding influencer partners to analyzing campaign results, here are the top influencer platforms in 2024:
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Mavrck
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Shopify Collabs
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Grin
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Captiv8
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Fohr
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Upfluence
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CreatorIQ
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Aspire
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Creator.co
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LTK (Formerly rewardStyle)
#1: Mavrck
We couldn’t kick off this list without mentioning Mavrck, because influencer marketing is what it does best.
With a database of 10M+ influencers, streamlined influencer discovery, and the ability to execute campaigns from start to finish — Mavrck is tough to beat.
Key Features:
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Streamlined influencer discovery with AI
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Built-in creator identification and authentication
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Automated outreach and communication
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Robust tracking and analytics tools
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Repurpose creator content across eCommerce sites
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Real humans to help manage campaigns
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Official TikTok marketing partner
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Easily calculate ROI
Pricing: Book a demo.
#2: Shopify Collabs
Free to all Shopify customers, Shopify Collabs lets brands access a pool of influencers, and gives influencers the ability to work with their favorite brands.
Key Features:
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Built-in affiliate marketing software
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Integrated Shopify store flow
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Campaign analytics
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Product seeding
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Custom collab application pages
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Automatic creator commissions
Pricing: Free with any existing Shopify plan.
#3: Grin
Packed with a wide range of tools to power your campaigns, Grin is an influencer platform for large teams who are serious about eCommerce influencer marketing.
However, without a big budget — it’s best to explore other options.
Key Features:
Pricing: On request.
#4: Captiv8
If you’re looking for an influencer marketing platform backed by AI, Captiv8 is a great option.
It’s perfect for smaller teams who lack the resources for hands-on influencer management.
Key Features:
Pricing: On request.
#5: Fohr
For those interested in an influencer marketing platform with agency offerings, Fohr is a popular choice.
All creators are vetted for quality in advance, and they’ve worked with companies like Tory Burch and Shutterfly.
Key Features:
Pricing: Paid plans start at $25K USD/annually.
#6: Upfluence
Another AI-powered influencer marketing platform is Upfluence.
If you’re looking for an option that can help you connect with hundreds of potential influencer partners in minutes, this platform could be your pick.
Key Features:
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Relationship and campaign management
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Workflow and creator outreach powered by ChatGPT
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Built-in affiliate marketing
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Campaign analytics
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Influencer metrics
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Influencer payments
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Payment management
Pricing: Growth, Scale, and Enterprise plans available upon request.
#7: Tapfiliate
While mainly an affiliate marketing solution, Tapfiliate’s platform is increasingly being used to manage influencer marketing relationships.
So, if product referrals are top-of-mind for your brand and you’re thinking about investing in influencer marketing in the future, Tapfiliate is your potential match.
Key Features:
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Relationship and campaign management
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Coupon code generator
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Automated workflows
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Available in multiple languages
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In-house affiliate marketing and referral marketing
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Campaign analytics
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Flexible commissions
Pricing: Paid plans start at $119 USD/month.
#8: Aspire
Also known as Aspire.io, Aspire helps brands quickly identify top-performing influencers in their niche to optimize partnerships.
You can even search via images to find creators who already match your brand’s aesthetic.
Key Features:
Pricing: On request.
#9: Creator.co
Formerly called ShopandShout, Creator.co is a dual platform for influencers and influencer marketing managers.
Whether it be an affiliate partnership or a full-fledged influencer marketing campaign, Creator.co has payment plans that work for brands small and large.
Key Features:
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Relationship and campaign management
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Collaboration hub
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Built-in affiliate marketing
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Real human help
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Influencer metrics
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Campaign analytics and reporting
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Content management
Pricing: Paid plans start at $460 USD/month.
#10: LTK (Formerly rewardStyle)
Also known as LIKEtoKNOW.it, LTK originally launched as a linking platform for influencers to share product and affiliate links with their community.
Now, they’ve grown and rebranded to a full-fledged affiliate marketing platform to help brands and creators get the most out of their partnerships.
If you’re thinking about launching an affiliate marketing program and have the budget, voila.
Key Features:
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Access to exclusive, invite-only influencer list
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In-house affiliate marketing
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Influencer metrics
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Audience analytics
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Sales data
Pricing: Paid plans start at $417 USD/month.
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